The Rise of Millennial Shrimp Farming in Bombana: A Journey of Innovation, Courage, and Coastal Empowerment
In the quiet coastal district of Bombana, Southeast Sulawesi, a new chapter in Indonesia’s aquaculture industry began—one not written by large corporations or long-established farmers, but by a group of determined millennials who saw opportunity where others saw limitation.
For decades, shrimp farming in Bombana relied on traditional rectangular ponds, producing modest yields and requiring intense manual labor. But everything changed when a young coastal native named **Supriansa Yusuf—known locally as Ancha—**returned home after years of learning about modern aquaculture in Java and Makassar. What he brought back was more than knowledge. It was a vision—one bold enough to transform the lives of coastal families.
Ancha grew up in a family of traditional farmers, familiar with the hardships and unpredictabilities of shrimp cultivation. Yet he saw a future where technology could redefine the industry. Inspired by advanced farming models he had witnessed elsewhere, he introduced a concept unfamiliar to the region at the time—millennial shrimp ponds, circular HDPE-lined ponds equipped with aerators, auto feeders, microbubble systems, and improved water management.
At first, many doubted him. Circular ponds? Machines running nonstop? Youth leading the way?
But results speak louder than doubt.
With better oxygen distribution, efficient land use, and stable water flow, productivity soared. One hectare of millennial ponds could produce the equivalent of 80 hectares of traditional ponds. Shrimp grew healthier, faster, and more uniformly—reaching premium export sizes that quickly caught the attention of buyers across Indonesia.
As success grew, so did the movement.
Ancha gathered fellow young farmers, technicians, and local youth into a community called SP Community, a collaborative group focused on training, innovation, and shared growth. They brought in expert technicians from Bali and Lampung, adopted the Best Aquaculture Practices (BAP) principles, and worked with government fisheries officers who supported their rapid development.
Their biggest challenge was capital—modern ponds weren’t cheap. But through strong community relationships and support from LPMUKP (BLU KKP), their dream expanded. More ponds were built, production increased from 500 kg to 1.2 tons per pond, and Bombana slowly transformed into a thriving hub of modern shrimp farming.
The impact was enormous.
Mothers in the village found new income opportunities through sorting and post-harvest work. Young people—who once left for bigger cities—returned home to pursue aquaculture careers. Smallholder farmers adopted mini-pond systems in their own backyards. Neighboring regions, including Wakatobi, began following their footsteps.
Bombana became a symbol of what happens when tradition meets innovation—and when a community believes in the power of its youth.
The story of Millennial Shrimp Farming in Bombana is more than a tale of technology. It is a movement rooted in courage, collaboration, and the desire to uplift coastal communities. It proves that with vision, knowledge, and unity, even a small coastal district can inspire national transformation.
And for Indonesia’s growing vannamei export industry, this is only the beginning.
The Birth Of PT Yancha Sugi Investama
As the movement expanded, Ancha realized that the progress in Bombana needed a stronger structure—something that could connect local production with national industry partners and global market demands. The success of SP Community showed that modern aquaculture could uplift coastal livelihoods, but without a formal institution, the impact would remain limited to local scale.
To bridge this gap, Ancha established PT Yancha Sugi Investama, a company built upon the spirit of innovation, empowerment, and sustainability that first took root in the millennial ponds of Bombana. PT YSI was created to professionalize the supply chain: overseeing pond development, ensuring quality farming practices, managing harvest distribution, and connecting smallholder farmers with trusted buyers and exporters. What began as a community movement evolved into a fully integrated aquaculture enterprise—one capable of supporting farmers, strengthening coastal economies, and delivering high-quality shrimp to national and international markets.
PT Yancha Sugi Investama stands today as the formal embodiment of that journey—a company born from a dream, shaped by community, and guided by the belief that the future of Indonesia’s seafood industry lies in the hands of empowered coastal youth.

